About HaB

We only work with world-leading manufacturers in the field of fitness, sport, health and medical, who share the same philosophy as ourselves; one of providing excellent quality solutions and the latest innovations that help set best practices and future trends.

Our Story

For over 28 years we have been building on our reputation as the ‘benchmark’ organisation for introducing the latest innovations and breakthroughs that help set the future trends in fitness, sports performance, healthcare, medical, human performance, recovery and rehabilitation products.

“We are one of the very few companies within its field to have ISO accreditation (9001:2015), something we’ve held for nearly 20 years. This is often a prerequisite of professional, institutional and commercial clients to ensure equipment providers’ working practices and standards meet the high expectations of ISO.”

Our Founding

Originally trading as Bodycare Products, we saw the potential for ‘wearing your heart on your sleeve’, and were responsible for introducing heart rate monitoring to the UK. We did this by bringing across the innovative Polar HRMs from Finland. In fact, it was back in 1982 when Polar launched the world’s first ever wire-free wearable heart rate monitor.

Bodycare soon became Europe’s foremost supplier of quality branded health and fitness related products, supplying direct to fitness professionals, organisations, individuals and operators.

With an increasing number of professionals and organisations choosing Bodycare as their preferred supplier, our range of products expanded to fulfil growing needs. Even then, we only represented products that we ‘selected on merit’, to provide peace of mind and confidence to all our customers. (Bodycare was also an approved ISO 9001:2000 company.)

Our Growth

After 28 years we’re more committed than ever to maximising customer satisfaction by providing impartial advice on what is appropriate for their specific requirements.

To maintain this top class service it is our policy to work to the principles embodied in ISO 9001:2015, providing our customers with what best suits their needs, at the time they need it, and at the best price.

We also pride ourselves on going the extra mile. We have a dedicated service and support team; all trained by the suppliers of our world-leading products.

Our Name

HaB Direct is the trading name of HaB International Ltd. HaB are the initials of the company owners.

Products That Perform

Products That Perform

We have an established reputation for sourcing tried and tested products that help set best practices. We have also established a reputation for offering high quality new and innovative products and services. All these ‘Products That Perform’ offer ‘Best in Class’ solutions.

Products That Perform from World-Leading Brands

These include:

Here To Serve

With over 28 years’ experience, we have become a leading supplier to the commercial health, fitness and sports sectors; sports clubs; sports associations; civil and defence sectors; healthcare, fitness and sports professionals; higher and secondary education; as well as, private individuals.

As well as providing trusted and innovative products to England, Scotland, Wales and Northern Ireland, we are also able to supply most products to countries outside the UK. We have also established sister companies in Germany and Brazil.

Our Values

Our Values

Our Mission

To provide tried and tested ‘Products That Perform’, ‘Selected on Merit’, from world-leading manufacturers of excellent quality and innovative products that help set industry benchmarks and future trends.

Our Team

We pride ourselves on our unrivalled after sales service and support teams; all trained by the suppliers of our world-leading products. To maintain this top class service it is our policy to work with the principles embodied in ISO 9001:2015.

Our Promise

We are committed to maximising customer satisfaction by providing impartial advice on what is appropriate for the customer regarding their requirements, taking into account any regulatory conditions.